Hey, I'm Kristen!

Hey! Nice to meet you. Welcome to my little corner of the internet.

I am the Mayor of DTC Twitter, host the Playing for Keeps podcast, host of eComm Noms— Privy's new podcast segment, and have a love (read: obsession) for all things eCommerce.

My work has appeared on Privy, Honest eCommerce, Modern Retail, Lean Luxe (+ more)!

I focus on retention as a natural outgrowth of a great customer experience. It’s about people over metrics, treating your customers as unique human beings with goals, dreams, and desires.

My goal is to shift the DTC model into a DTP (direct-to-people) one. 

Every eCommerce brand has a story and a mission. Let’s bring that to the forefront. 

When I’m not writing, running customer experience audits, or chatting with top players in the DTC space, you can catch me hiking the mountains of Colorado, cooking with my husband, Dusty, or obsessing over our three rescue dogs.