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DTC Retention

Learning from Yoga Club's Win-Back Campaign: An exercise in buying triggers
Post-churn re-engagement campaigns are wildly important for subscription businesses. But what if they fall flat?
Kristen LaFrance
6/17/2020
How Outdoor Voices Makes the Single-Purchase Model Resemble a Subscription
I’ve spent over $300 on Outdoor Voices clothing in the past six months and I wanted to know how they pulled that off. So I did some digging. Let's dig into Outdoor Voice's retention recipe.
Kristen LaFrance
6/17/2020
Kettle & Fire's Framework for Consistently Increasing MRR
In Season 1 of Playing for Keeps, I sat down with Wilson Hung, head of Growth at Kettle & Fire to get into the nitty gritty of MRR and retention.
Kristen LaFrance
6/17/2020
Discounting in DTC: Perceived Value vs. True Value
Interesting conversation point: is it worth using a serious discount to pull in new customers? Maybe.... but maybe not.
Kristen LaFrance
6/17/2020
The DTC Retention Audit
When’s the last time you signed up for your own emails? Your own subscription? Have you had your products shipped to you recently to experience the journey as a customer? Run this bb audit, you might be surprised by the things you catch! Enjoy :)
Kristen LaFrance
5/14/2020
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